I have a guilty confession. Two weeks ago, I added Kylie Jenner on SnapChat. Well, I added Kylizzlemynizzle, which quite frankly sounds like the dozenth version of a Chinese whisper. Yet still I clicked follow. Still I decided to see what goes on behind the scenes of King Kylie’s life.
It turns out, not an awful lot… unless you count head nodding, lip pouting, hair ruffling, and rap miming as noteworthy activities. Nonetheless, this is all oscar-worthy action through Kysizzle’s camera, complete with all the lights and touch-ups a daily ‘glam squad’ can offer. This is, allegedly, her ‘life’.
So why did I follow? Simply put, intrigue. The teen star has 32.5 million instagram followers and 324567 downloads on her new App, with thousands of young people wanting to have the Kylie Jenner lifestyle. A few months ago, #KylieJennerLipChallenge went viral on social media. Now, on her new site, she tells her adoring fans how they can really get the Kylie lips/boobs/derriere and more.
Of course, to get her real lips you would have to book a little appointment with the collagen fairy. If the rumours are true, Dr. Implant might be the way to go in other areas. While Kylie has fessed up to the lips, it took quite a lot of dodging to get there. The social media Queen claimed her face is so different because she knows “how to do make up now, like contour and everything”. This expertise is what she sells on her new site, yet don’t expect a tutorial in the plastic surgeon’s office.
Kylie’s public life is entirely shaped on her image; the fact that people aspire to be like her. She is very close to outstripping her most famous sister on social media, such has been her explosion of popularity. Is there a sad irony that this came after the LipGate? More people than ever flock to her “top tips”, knowing it’s largely a lie.
Beauty isn’t the only area of Kylie’s lifestyle that is beyond the realm of reality. Two months after boyfriend Tyga bought her a Ferrari, her SnapChat unveiled a swanky new Rolls Royce Ghost. Just your average 18-year-old’s first set of wheels… or twelfth, given the number of driving tickets she’s accumulated. Kylie is arguably the most famous teenager on the planet, yet she has no comprehension of a normal teen world. From ¢400,000 cars to plastic pouts, her life is something most can only imagine.
Perhaps this is the point? I have been convinced there is something I simply don’t get, a bit like my dubious response to 50 Shades of Grey. Yet perhaps their mutual popularity reflects a common ground. From the erotic to the embellished, you have two fantasy lives. Both scenarios transcend the everyday, without requiring any clear talent to do so.
I’m not claiming that our whole society has become lazy; rather, we are surrounded by continual evidence of achievement sans ability. Kanye has Anna Wintour in the front row of his ‘fashion’ show, for which sister-in-law Kylie Jenner is a model. On that note, the modelling industry has become infamous for the prevalence of celebrity offspring. Kylie’s own sister is at the fore of this debate, but that’s a topic for another day. Incidentally, I do think Kendall is the most real of them all – if only for lack of frozen face cells.
For millions, they see Kylie and they see an ideal. Her defence of her boobs could be as plastic as her pout, but they will still praise her till the cows come home (cow is not a reference to Kim – this isn’t the Daily Mail). Her app could feature a thirty-minute video of finding the perfect selfie angle and people would still watch. Whoops, I just gave away the spoiler for next week… sorry Kylizzle. I didn’t mean to stamp out your sizzle. Sadly though, I think your latest SnapChat already did that for me, so I will have to graciously unfollow.
My contouring may be questionable and my price range more Claire’s than Cartier, but that doesn’t matter – because it’s not the basis of my life. Publicising your pout doesn’t pay in the real world and lip fillers don’t make you fulfilled. This isn’t a lifestyle, it’s a lie. I hope the millions who follow #CultKylie will eventually see this.