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Home / News

A very royal ride for Apple taxis

by News

Prince Albert II of Monaco called upon the service of Exeter’s Apple Taxi company during a visit to the UK last month.

Having travelled from Monaco to London and then on to Exeter, the principality’s embassy called Apple Taxis from London to book the Prince’s journey in one of their 18 “executive” vehicles.

His Royal Highness was visiting the area for the formal opening of Plymouth University’s Marine Station on October 29. As an honorary Doctorate of Science holder from the University, where his Monaco Foundation supports research into protecting the environment, he was there to unveil a plaque and officially open the building, in the course of his visit he also toured the University building and spoke to students and stuff.

Durning his taxi ride, he shook drivers’ hands and presented them with ties and pin badges, which General Manager of Apple Taxis, Steve Screech, said that the two drivers were “well thrilled” by.

Prince Albert is not the first famous customer for the taxi company, which in the past has driven David Attenborough, Queen’s Bryan May, Rod Stewart and, for his Timepiece DJ set last year, Snoop Dogg, a journey Screech described as “a funny one”.

A merger of former Gemini and Capital taxi services, Apple Taxis is the University of Exeter’s preferred taxi supplier, using the company to take its Reed Hall staff home after late shifts, as well as recommending its services to students.

Earlier this year, the company launched a mobile application for both Android and iPhone allowing, users to order taxis via the app and track the progress of the vehicle.

Thea Bichard

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