When the name Dyson is mentioned to me, a number of words spring to mind. Innovative, stylish, pioneering. Certainly, the company that brought us cyclone driven hoovers, energy efficient hand dryers, and seemingly magic bladeless fans, is no stranger to the world of popular and revolutionary technology. At the very least Dyson have some of the coolest sounding products out there. The Airblade for instance sounds more akin to a private jet than it does a public toilet. So with a name like Supersonic, what can we expect from Dyson next?

If you guessed hairdryer then you’re correct. Currently scheduled for a June 2016 release, the Dyson Supersonic is a set to blow the competition away with its deceptively powerful motor and sleek design. The design of the product is actually very striking at first glance. Compared to most conventional hairdryers that have motors in their heads and end up feeling top-heavy as a result, the all new V-9 motor of the Supersonic is located in the base of the handle. The result is a comparatively small head which in turn contributes to an overall lightweight and compact design. In a world with ever-rising excess baggage costs on flights, this is great news for any holiday makers that usually bring their hairdryers with them. Also, as there is no motor in the head of the hairdryer, Dyson magic can once again ensue. I don’t think anyone will ever quite get over the novelty of owning a hairdryer with a hole in the head that you can look all the way through.
The supersonic is far more than aesthetic novelty
The Supersonic is far more than aesthetic novelty however. It was created by Dyson to solve many of the problems often associated with hairdryers. Worried about your hair burning whilst it’s being dried? Annoyed by the fact that you can’t maintain a conversation whilst using typical hairdryers? Well, Dyson have you covered. A combination of acoustic silencers and extra blades within the motor contribute to an overall quieter device. According to Dyson, the hairdryer also makes use of intelligent heat control. This means that the temperature of the air being expelled is checked 20 times a second and is never allowed to get so high that it will damage the user’s hair.

In addition, this controlled temperature does not mean that that the Supersonic takes forever to get the job done. Thanks to the signature Air Multiplier technology commonly found in Dyson’s hand dryers the volume of air is amplified 3 times as it passes through the Supersonic meaning that you should be able to dry your hair much faster.
So it ticks all the boxes. It’s efficient, near silent, and won’t burn your hair. Unfortunately the Supersonic does have one major drawback: the price. More likely to burn a hole in your pocket than it is your hair, when the Supersonic releases in June it will set you back £299. But if you’ve got three hundred quid spare this summer, value your luscious locks above all else, and are the type of person who gets excited by the words ‘Dyson Hairdryer’ then it may just be worth looking into.