C content on the internet: for the among us an outlet for talent and sometimes even a way to make a living. streaming on Twitch throwing together a YouTube video the of . are, in the greatest sense, enabling.
Once upon a time (sometime last year) I tried my hand at a rudimentary video for YouTube. Of course you can imagine my elation of finally uploading the video; after spending what must have felt like an eternity of filming, editing and everything else that needs to be done to make an acceptable video for the rest of the world to access. Now imagine the feeling when upon checking the video to find that it had been muted due to copyright infringements identified by YouTube’s content ID system.
The content ID system is the ‘big brother’ of YouTube’s arguably increasingly oppressive domain. For someone like me who would never go onto release a sequel (requests on a post card, please) to the troubled first video having content challenged is perhaps not a huge problem. Look beyond the casual novice and you will find that more established YouTubers also find the content ID system to be a pressing issue. There are two aspects to this – the immediate impact of not being able to upload a video and the ‘strike’ system.
While the issue of the average Tom-Dick-and-Harry not being able to upload a video on a whim as a procrastination tool at university is hardly a big issue, there are people on the website relying on their videos going up regularly. Having videos muted or blocked altogether can set someone back several hours in attempts to fix them add revenue from the video. When YouTube feels like it (who knows what the algorithm is) it will drop a content strike following a copyright infringement – three copyright strikes and you’re out. Sounds harsh? Well it is and that’s just the way YouTube seems to like it.
Sounds harsh? Well it is
There is no doubt that the system is damaging to the community by restricting the variety of content creators can safely and frankly it’s hard for to see Google’s justifications for this. Of course it is immensely important to protect the property of each and every copyright holder that’s only fair – but YouTube is operating a policy of ‘guilty before innocent where anyone can throw you behind bars.
Content ID is constantly in effect so whether or not a copyright holder wants to challenge you for using fifteen seconds of their content is immaterial – in some instances claims are raised on videos marked by the system by companies that have nothing to do with content. The process for removing claims is hardly straightforward in the later situation either, with multiple forms to fill out and lengthy waiting times for the claimant to respond. When copyright holders themselves do make claims getting a video back is impossible.
THE PROCESS FOR REMOVING CLAIMS IS HARDLY STRAIGHTFORWARD
Somewhere in there, it’s possible to see the reasoning behind the content ID system, but its implementation is heavy handed, disproportionate and unfair to the creators that maintain YouTube’s video sharing monopoly.