(Ernie Journeys via Unsplash)
Note: this article was meant to be published on October 30th, but wasn’t due to a scheduling error. Apologies – Ed
In an unprecedented fusion of celebrity culture and politics, the 2024 presidential election is transforming into a global spectacle that’s impossible to ignore — especially if you’re young and active online.
Taylor Swift’s recent endorsement of Vice President Kamala Harris has turned Instagram feeds and TikTok For You pages into virtual political rallies, while Beyoncé’s scheduled appearance at Harris’s Houston rally on October 25 has set social media ablaze.
Swift’s endorsement marks a bold evolution in her political journey. Known initially for her political silence, the pop star has become increasingly outspoken on progressive issues in recent years. Her support for Harris has drawn sharp reactions not only across the nation, but internationally. Swift’s influence cannot be understated – with over 270 million Instagram followers and a record-breaking world tour, her political voice reaches millions of young people across the globe.
“The 2024 presidential election is transforming into a global spectacle that’s impossible to ignore”
The upcoming Houston rally, where Beyoncé is expected to join Harris, could be a pivotal moment for the Democratic campaign. As a Houston native and cultural icon, Beyoncé’s presence could significantly impact voter turnout in Texas, a state that Democrats see as increasingly competitive. Her particular influence among Black voters and young Americans could prove crucial in mobilizing these key demographic groups.
Notably, Swift’s recent social media post about voter registration led to a significant spike in sign-ups among 18-24 year olds. In an era of record-high youth voter registration and intense political engagement, the impact of celebrity involvement could be incredibly substantial for young people. As November approaches, the influence of these high-profile endorsements will be closely watched.
“Yet, one thing is clear: in 2024’s political landscape, the boundary between entertainment and politics has never been more blurred“
Celebrity involvement in the lead-up to this presidential election has become a global spectacle like never before, even reaching the attention of many Exeter students. Yet, one thing is clear: in 2024’s political landscape, the boundary between entertainment and politics has never been more blurred.
