With the release of Doja Cat’s new album Scarlet and her completely new rebrand, there has been a clear rejection of her new, eccentric look. The rapper has recently shaved her head, changed all her old album covers to red to match her new aesthetic, as well as posting a variety of Instagram with distinctive makeup looks, drawing on gothic, vampiric elements. Her new look is completely different to her previous style. It’s no longer hyper-feminine as it was on the likes of her albums Hot Pink and Planet Her– and this is one of the reasons she’s being demonised by mainstream media.
With the release of Doja Cat’s new album Scarlet and her completely new rebrand, there has been a clear rejection of her new, eccentric look.
As well as this, Doja Cat has straight out said that she doesn’t “love” her fans. People generally assume that celebrities should love their fans and be grateful for them since they’re how they got their platforms. Though this is a fair assumption, it does position celebrities in a peculiar position of undying loyalty to fans without knowing them. Doja Cat making this statement, demystifies the parasocial relationships we are so used to in the industry. Rather than being praised for her aversions to typical celebrity-fan relationships and going against the grain, she is ultimately criticised for it.
It seems that whenever female celebrities talk out against the norm, they are always demonised and shunned for their opinions. Yet, whenever their male counterparts comment negatively on their works then they’re praised for being hilarious and iconic. Take the likes of Robert Pattinson on the entirety of Twilight’s press tour. Whilst being interviewed, Pattinson would constantly comment negatively on the movies, making fun of them, and no consequences arose, about his next films or his media coverage.
It seems that whenever female celebrities talk out against the norm, they are always demonised and shunned for their opinions.
The difference in treatment between female and male celebrities, when they go against the grain, just shows highlights the constant sexism within the industry, and the patriarchal power the media has. The same thing is happening with Rachel Zegler and her upcoming Snow White film. An interview with Zegler has gone viral as she remarks acting is just a paycheck. In the interview, Zegler speaks about how Snow White’s character won’t just fall in love and instead will save herself. Though the way she said this can be easily misinterpreted as unappreciative, no other interview with her has been criticised in such detail.
The media likes to dictate its coverage of female creators, in terms of what will make them look as bad as possible, whilst they cover men doing the same thing, and praise them for it. It seems that women will constantly demonised for their actions.