Have you ever wandered into a bookshop and stumbled upon a “booktok” section? Reading, thanks to social media, is now trendier than ever. Certain novels and authors, however, seem particularly popular. Our social media executive Emily Im takes a deep dive into current literary trends and what is fuelling them.
Bookstagram
Instagram made me read it
Harry Edmundson discusses the relationship between social media influences and literature and the online trend of reading.