Ever felt like you’ve been conned by a crisp packet? At first, it feels full of promise, but once opened, you hear that dreaded gasp of air escaping, feel a sagging in your hands, and look inside to discover it contains only a disappointing handful of crisps. Or perhaps you went out and bought some mascara […]
marketing
Using Facebook to find voters
With Facebook omnipresent in modern life, most of us are aware that we see adverts, and that they are often tailored to us individually. There is now also new evidence that the amount of personalisation can be used to change your opinion on political questions. A study from the University of Bath tested the effectiveness […]